Jayde Coxon on serving fierce make-up lewks and finding inspiration from motorcycle decals
This is A HOT MINUTE WITH, a quick-fire interview series championing all the rising talent catapulting into fashion, art and music’s fickle stratosphere. From pinch-me moments to bad dates and even worse chat-up lines, think of it as an overindulgent conversation – like the ones you have in sticky club toilets at 4.A.M. Except these guests don’t regret the overshare…
From initially studying make-up as a laugh, Jayde Coxon is the beauty artist serving cheap lewks in a notoriously expensive industry.
Courtesy of @jaydecoxon
NAME JAYDE COXON
AGE 23
LOCATION London, England
STAR SIGN Capricorn
May Garland: What inspires your experimental and surreal make-up looks?
Jayde Coxon: I got into graphic liner after coming across SELENA RUIZ in early 2017, her work inspired me so much to improve my line work and that really helped me to develop my own style over the years. I get a lot of inspiration from sketching and also motorcycle decals.
MG: Do you have a favourite part of the face to experiment on with make-up?
JC: The eyes! It's so easy to change the shape and there's endless possibilities and any adjustment to the eyebrows is game changing.
MG: What drew you to this industry?
JC: I had to pick something to study at college and make-up looked like a laugh. Ended up quite enjoying it!
MG: In three words, how would you describe your style?
JC: Bright, sharp, gross.
MG: What was the first make-up product you remember buying?
JC: It was a concealer stick from Boots, about 8 years ago. Completely the wrong shade and I wore it as bronzer for some reason, totally unblended.
MG: Have you faced any challenges in honing your crafting and starting out in the industry? How did you overcome them?
JC: It’s expensive to be a make-up artist and I’m quite cheap so that’s a bit annoying. I also struggle with balancing everything, this industry is very unpredictable.
MG: What does your ideal evening look like?
JC: A night in with takeout, ideally with no plans the next day. Pre-pandemic it was staying out til 5am, of course. Wow I’m so down to earth now!
MG: If you could only pick one dessert to have for the rest of your life, what would it be?
JC: Hmmm, tiramisu.
MG: If you could be a cocktail, what would you be?
JC: An espresso martini of course.
MG: Who is someone you’re just dying to do make-up on next??
JC: Literally anyone, I’ve been so busy with other things that I haven’t done any make-up in like two weeks.
MG: What is your creative process?
JC: I look at my past work and see what I want to improve on and what colours I haven't worked with recently. Then, I do a rough sketch to get prepared. After that, I just go ahead and do the look, sometimes it's a disaster and never gets posted, but then eventually I do something that just clicks and I post it ASAP. Typically for every post, there’s 1-2 unseen designs that helped me get there.
MG: What message do you hope your make-up artistry conveys to others?
JC: That if you want it, go for it.
MG: How do you see the beauty industry changing in the next five years?
JC: I think there’s going to be a lot less trends, compared to 10 years ago. Everyone is getting better and better at make-up so it feels like we all have our own style and that’s just gonna keep progressing.
MG: Are there any make-up looks that make you feel the most powerful?
JC: Bleached eyebrows and a heavy liner, it’s very intense and fierce.
MG: Any last words?
JC: Thank you for having me, hopefully I’ll have some new work released soon!
