Fashion East is the talent agency that made a big ol’ splash with five collections from Chet Lo, Maxmillian, Jawara Alleyne, Goom Heo and HRH – traversing spiked swimwear and slick heritage celebrations.

For emerging designer Goom Heo, it all started with grannies and grandpas. The South Korean-born Central Saint Martins graduate is in her final tenure at Fashion East and talks to Alice May Stenson about all things memes, internet trolls and futuristic fashion following her horror-fuelled AW21 collection.