Meet Zig Zag Goods, the LA-based brand born out of Lizzie McGuire’s Y2K wardrobe
This is A HOT MINUTE WITH, a quick-fire interview series championing all the rising talent catapulting into fashion, art and music’s fickle stratosphere. From pinch-me moments to bad dates and even worse chat-up lines, think of it as an overindulgent conversation – like the ones you have in sticky club toilets at 4.A.M. Except these guests don’t regret the overshare…
Aimed at igniting joyful nostalgia, Zig Zag Goods is the colourful brand bringing only the best Disney and y2k-inspired looks back into our wardrobes.
Courtesy of @adamandaa
NAME AMANDA ADAM and PIPER CASHMAN
BRAND ZIG ZAG GOODS
LOCATION Los Angeles, United States
Briony Sturgis: Where did the idea of Zig Zag Goods come from?
Zig Zag Goods: Zig Zag was a way to channel lost youth and the vibrancy of expressing one’s self through wearable art.
BS: You talk about igniting ‘joyful nostalgia’ in your customers. What is joyful nostalgia to both of you?
ZZG: Joyful nostalgia stems from colour as a frequency for communication. We create garments with the intent to ignite our childhood flame and to set the stage for a positive, uplifted approach to life.
BS: What is your earliest childhood memory?
ZZG: I remember being in preschool and worshipping the kindergartners... awaiting the day I would someday be their age. I always wanted to grow up, which is probably why I created Zig Zag to hold onto aspects of childhood that I overlooked and under-appreciated.
BS: Do you remember experiencing a ‘fashion moment’ growing up? Where did the interest come from?
ZZG: I remember watching Lizzy McGuire and drooling over Lizzy & Miranda’s outfits. I really began to appreciate over-styling and getting decked out in my own wardrobe.
BS: What’s one fashion trend you regret participating in?
ZZG: Layering tanks for sure. I even got to a point that I’d toss on layer after layer, and rock a 10-tank day just to be the coolest at something…
BS: Would you say that Zig Zag is the outcome of self-discovery, or the cause of it?
ZZG: Zig Zag definitely helped excel my wardrobe and confidence. At first, the pieces we created were simple, with a touch of paint or a rainbow here and there. As I simultaneously started taking fashion risks in my own life, so did the brand. It’s a beautiful synchronicity.
BS: Desert island essential?
ZZG: My entire ring collection.
BS: What’s something you never leave the house without?
ZZG: Hydroflask!!!
BS: You’ve got a one-way flight to anywhere in the world. Where is it going?
ZZG: France please!
BS: What was the last shower thought you had?
ZZG: ‘Scrub a dub dub let’s exfoliate mmmm ya’
BS: Last song you were listening to?
ZZG: Who put the bomb by Jaakko Eino Kalevi.
BS: Who would you love to see wearing a piece of Zig Zag Goods?
ZZG: MILEY CYRUS please and thank you!
BS: What song would you choose to describe the brand?
ZZG: Hungry Hippo by Tierra Whack.
BS: What song would you choose to describe your relationship with Piper Cashman, the other half of Zig Zag Goods?
ZZG: Glamour Girl by Chicks on Speed.
BS: Biggest pinch me moment so far?
ZZG: Being approached by one of our IDOL’S stylists…
BS: Is there ever such a thing as too much colour?
ZZG: NO. The motto is ‘wear one of each colour’ every day.
BS: What does happiness mean to you?
ZZG: Happiness is being a part of a community you love and cherish. One that helps you grow and offers support mutually. We’ve been lucky enough to find a couple of those.
BS: Finish this sentence. I can’t get enough of…
ZZG: Pizza!